AwasHub

White-label supervision microsites and operations, built for every local office.

AwasHub is a multi-tenant white-label SaaS for election supervision organizations in Indonesia, giving each office its own branded public microsite, field officer workflows, and admin controls. It helps Bawaslu/Panwascam-style teams publish updates, manage LHP submissions, handle support, and run billing from one secure platform under salingawas.my.id.

Business Goals

  • Launch 10 pilot tenants within 90 days with at least 80% activation on trial start.
  • Convert 35% of active trial tenants to paid plans within 60 days of launch.
  • Reach 95% monthly logo retention among paying tenants after 6 months.
  • Reduce tenant setup time from days to under 30 minutes through self-serve provisioning.
  • Generate 25% of recurring revenue from add-on modules and wallet top-ups within 12 months.

User Goals

  • Let tenant admins customize a branded microsite without engineering support.
  • Allow field officers to draft, submit, and export LHP reports quickly from mobile devices.
  • Give superadmins a single place to manage tenants, plans, modules, and support.
  • Provide clear billing status, wallet balance, and renewal alerts for tenant admins.
  • Make public updates and livenote pleno entries easy to publish and review in real time.

Non-Goals

  • Not a general purpose CRM or case management platform for unrelated industries.
  • Not a voter registry, election result tallying, or official governmental decision system.
  • Not a consumer social network or public commenting platform.
  • Not a custom one-off website agency service for individual tenants.

Superadmin Dita, 34 - Dita manages the platform operator account for salingawas.my.id. She needs to onboard new offices, control modules and pricing, and keep the platform reliable across many tenants.

Superadmin Dita, 34

  • As a superadmin, I want to create and suspend tenants, so that I can control platform access centrally.
  • As a superadmin, I want to edit module catalog and pricing, so that I can sell add-ons consistently.
  • As a superadmin, I want to see system health and payment webhook status, so that I can detect issues before tenants report them.

Tenant Admin Budi, 41 - Budi runs one regional office and is responsible for branding, users, billing, and content approvals. He needs a simple dashboard to manage operations without technical help.

Tenant Admin Budi, 41

  • As a tenant admin, I want to customize colors, logo, and homepage content, so that my microsite matches our office identity.
  • As a tenant admin, I want to see user counts, microsite visits, and report activity, so that I can measure engagement.
  • As a tenant admin, I want to buy modules and top up wallet balance, so that service continues without interruption.

Field Officer Rina, 29 - Rina works from a phone in the field and submits LHP reports, attachments, and livenote updates. She needs fast mobile workflows with low friction and offline-safe drafting.

Field Officer Rina, 29

  • As a field officer, I want to draft LHP reports on mobile, so that I can submit them directly from the field.
  • As a field officer, I want to attach photos and PDFs to a report, so that my submission has supporting evidence.
  • As a field officer, I want to export a PDF version of my report, so that I can share a standard document when needed.

Tenant Provisioning and White-Label Microsites · High priority

  • Create isolated tenant workspaces with branded public microsites and separate admin access for each office.
  • Each tenant gets a unique subdomain under salingawas.my.id and can optionally map a custom domain later.
  • Tenant branding must support logo, primary color, banner, office name, contact info, and legal disclaimer text.
  • Public microsite pages must be editable by tenant admins through structured content blocks, not raw HTML.
  • Tenant data must be isolated at API, service, and database layers using tenantId and row-level security.
  • Microsite pages must load quickly on mobile connections and include SEO-friendly metadata.

Role-Based Admin and Superadmin Dashboards · High priority

  • Provide separate dashboards for platform superadmins and tenant admins with permissions tailored to their responsibilities.
  • Superadmin can manage tenants, modules, pricing, support tickets, and platform health.
  • Tenant admin can manage users, roles, theme settings, wallet balance, modules, reports, and analytics.
  • Role and permission checks must be enforced in the UI and again in the API.
  • Support for MFA is required for superadmins and optional but recommended for tenant admins.
  • Audit logs must capture sensitive actions like tenant creation, pricing changes, and report approvals.

Field Officer LHP and Livenote Workflow · High priority

  • Enable field officers to create, save, submit, and export LHP reports, plus post livenote pleno updates from mobile devices.
  • Draft autosave should work every 15 seconds and preserve edits after refresh or network interruption.
  • LHP submissions must support validation for required fields, attachment limits, and submission status transitions.
  • PDF exports must be generated asynchronously with a job queue and stored in S3-compatible storage.
  • Livenote entries must support time stamps, event categories, author attribution, and optional attachments.
  • Submission history must show status, timestamps, and who approved or rejected the record.

Billing, Trial, and Wallet-Based Monetization · Medium priority

  • Support trial periods, wallet top-up, invoice history, payment status, renewal alerts, and add-on module purchases.
  • Each tenant starts with a configurable trial period, including expiry warnings at 14, 7, and 1 day before end.
  • Wallet balance must decrement for module purchases, renewals, and any paid usage actions if enabled.
  • Top-up and invoice history screens must show payment status, transaction references, and receipts.
  • Payment intents and webhook events must be idempotent and retried safely.
  • Add-on purchases must immediately update module availability after payment confirmation.

Support, Observability, and Operations · Medium priority

  • Give tenants a support ticket system and give operators tools to monitor platform health, errors, and usage.
  • Support tickets must allow status, priority, category, comments, and file attachments.
  • Tickets should be scoped by tenant with visibility rules for tenant admins and support staff.
  • Observability must include structured logs, application metrics, and distributed traces.
  • System health dashboard should surface API latency, job queue backlog, webhook failures, and storage availability.
  • Admin actions and payment events should be searchable for troubleshooting and compliance reviews.

First-Time Tenant Setup

  • A superadmin creates a tenant record in under 5 minutes with office identity, subdomain, and initial plan.
  • The system provisions a tenant workspace, default roles, theme template, and isolated database scope automatically.
  • The tenant admin signs in, completes branding, and reviews a guided setup checklist.
  • The admin invites staff, assigns roles, and enables required modules.
  • The admin publishes the microsite and starts a trial with visible wallet and renewal status.
  • Target time to value: first branded microsite and first published content within 30 minutes.

1. Discover and Start

  • A visitor lands on the public site, sees modules, pricing, FAQs, and legal pages, then starts a trial or requests access.
  • CTA must open a tenant signup or demo request flow.
  • Public pages should be localized to Indonesian by default with clear legal disclaimers.
  • If a tenant subdomain is already claimed, show a friendly fallback and contact path.

2. Create Tenant Workspace

  • Superadmin provisions a new tenant and assigns plan, module access, and trial period rules.
  • Validate tenant name uniqueness, subdomain availability, and required contact fields.
  • Create default admin and support roles from a template.
  • Write an audit log entry for every provisioning action.

3. Brand and Configure Microsite

  • Tenant admin uploads branding assets, configures homepage content, and selects enabled modules.
  • Show live preview while editing logo, colors, headers, and hero content.
  • Block publish if required legal/contact fields are missing.
  • Allow saving drafts without publishing.

4. Operate Field Workflows

  • Field officers log in on mobile, draft LHP reports, attach files, and submit for review.
  • Autosave drafts locally and to the server when online.
  • Validate required fields before submission and surface inline errors in Bahasa Indonesia.
  • Provide a PDF export action after submission or approval.

5. Manage Billing and Support

  • Tenant admins monitor wallet, top up balance, review invoices, handle renewal alerts, and resolve support tickets.
  • Show balance warnings before service limits are reached.
  • Ticket comments should preserve ordering and attachment metadata.
  • Payment status updates must refresh automatically after webhook confirmation.

Advanced and Edge-Case Capabilities

  • Custom domain support with DNS verification for larger tenants.
  • Bulk user import and role assignment via CSV.
  • Tenant-level analytics dashboard for microsite visits, active users, submissions, and content performance.
  • Idempotent payment processing with retry-safe webhook handling.
  • Version history for microsite themes and content blocks.
  • Granular feature gating by module and plan.
  • Offline draft recovery for field officers after connection loss.

Mobile-First, Trustworthy, and Fast UI

  • Use a clean Indonesian-first interface with clear icons, short labels, and large tap targets.
  • Prioritize accessible forms with strong contrast, keyboard navigation, and error summaries.
  • Show explicit loading, saving, and sync states for every critical workflow.
  • Use tenant-specific branding consistently across header, login, microsite, and dashboard.
  • Optimize microsite pages for fast first contentful paint on low bandwidth connections.
  • Display security cues for MFA, secure sessions, and verified publishing actions.

Budi manages a local election supervision office and currently coordinates updates through scattered spreadsheets, chat groups, and manual report files. When a field officer submits an LHP, Budi must check attachments, confirm formatting, and ask the admin team to turn the report into a PDF before it can be shared.

With AwasHub, Budi’s office gets its own branded microsite, admin dashboard, and field officer workflow. The team can publish updates faster, track visitor and user statistics, and resolve support requests in one place, while the platform operator keeps every tenant isolated and easy to manage.

The result is less manual coordination, faster reporting, and a more professional public presence for each office. AwasHub turns a fragmented process into a repeatable service that can scale across many Indonesian supervision organizations.

User-Centric Metrics

  • 80% of tenant admins complete branding setup within the first session.
  • 90% of LHP drafts are submitted without support intervention.
  • Field officers can create a report draft in under 4 minutes on mobile.
  • Public microsite pages achieve a median load time under 2.5 seconds on 4G.
  • At least 60% of active tenant admins check dashboard analytics weekly.
  • Support ticket first response time stays under 2 hours during business days.

Business Metrics

  • 35% trial-to-paid conversion within 60 days.
  • 95% monthly retention for paying tenants after 6 months.
  • At least 25% of monthly recurring revenue comes from add-on modules and wallet usage within 12 months.
  • Average tenant setup time falls below 30 minutes.
  • Net revenue from existing tenants grows 15% quarter over quarter after launch.

Technical Metrics

  • 99.9% monthly uptime for tenant microsites and dashboards.
  • API p95 latency under 300 ms for core reads and under 500 ms for writes.
  • Zero cross-tenant data exposure incidents, enforced by RLS and API authorization.
  • Payment webhook processing success rate above 99.5% with idempotent retries.

Tracking Plan

  • Track tenant_created when a tenant is provisioned.
  • Track trial_started and trial_converted when a tenant begins and upgrades from trial.
  • Track microsite_published when a tenant admin publishes branding or content.
  • Track lhp_draft_saved, lhp_submitted, and lhp_pdf_exported for workflow usage.
  • Track wallet_topup_completed and module_purchase_completed for monetization flows.
  • Track support_ticket_created, support_ticket_replied, and support_ticket_resolved for service quality.
  • Track microsite_visit and tenant_admin_dashboard_viewed for engagement analytics.

Technical Needs

  • Next.js 14 with TypeScript and Tailwind CSS for the frontend and microsite rendering.
  • NestJS or Fastify API with strict DTO validation and RBAC guards.
  • PostgreSQL with Row Level Security and tenantId scoping on all operational tables.
  • Redis for caching, session support, rate limiting, and background job coordination.
  • S3-compatible object storage for attachments, PDFs, and theme assets.
  • Background worker queue such as BullMQ or Cloud Tasks for PDF export and webhook processing.
  • Observability stack with structured logs, metrics, and tracing via OpenTelemetry.

Integration Points

  • Payment gateway such as Midtrans or Xendit for top-ups and invoices.
  • Email and notification service such as Resend or SendGrid for alerts and ticket updates.
  • OAuth or enterprise SSO later, starting with secure email/password auth plus MFA for admins.
  • S3-compatible storage such as AWS S3, Cloudflare R2, or MinIO.
  • Analytics and monitoring tools such as PostHog, Sentry, and Prometheus/Grafana.

Data Storage & Privacy

  • Store tenant-scoped records only with strict Row Level Security and application-side authorization checks.
  • Encrypt sensitive data at rest and in transit, with secure cookies and short-lived sessions.
  • Keep audit logs immutable for sensitive admin actions, billing events, and permission changes.
  • Provide tenant admins visibility into their own data only, and restrict superadmin access by role.
  • Prepare consent, retention, and deletion workflows aligned with Indonesian privacy requirements and general GDPR/CCPA-style principles where applicable.

Scalability & Performance

  • Use CDN caching for public microsite assets and static marketing pages.
  • Separate read-heavy microsite traffic from authenticated dashboard traffic.
  • Queue long-running jobs like PDF generation, attachment processing, and webhook retries.
  • Design database indexes around tenantId, createdAt, status, and foreign key lookups.

Potential Challenges

  • Cross-tenant data leakage risk, mitigated by RLS, scoped queries, and automated authorization tests.
  • Payment webhook duplication or failure, mitigated by idempotency keys, retries, and dead-letter queues.
  • Microsite performance degradation under many tenants, mitigated by CDN caching and static generation where safe.
  • Complex role and permission logic, mitigated by a centralized policy engine and seeded role templates.
  • Inconsistent branding or content quality, mitigated by guided setup, previews, and validation before publish.

Team & resourcing - Small cross-functional team - 2 full-stack engineers, 1 product designer, part-time QA, part-time PM.

Phase 1: MVP Microsite and Tenant Core · Weeks 1–4

  • Public landing page with pricing, FAQs, legal pages, and trial CTA
  • Tenant provisioning with subdomain routing and isolated data
  • Tenant admin dashboard for brand setup, users, and roles
  • Basic public microsite with editable content blocks
  • Authentication, secure cookies, audit logs, and RLS foundation

Phase 2: Field Officer Workflows · Weeks 5–8

  • Mobile-first field officer microsite/PWA login
  • LHP draft, submit, validation, attachment upload, and PDF export
  • Livenote pleno creation and timeline view
  • Autosave and offline draft recovery
  • Review and approval flow for tenant admins

Phase 3: Billing, Support, and Analytics · Weeks 9–12

  • Wallet top-up, invoice history, payment status, and renewal alerts
  • Trial period management and add-on module purchase flow
  • Support ticketing with comments and attachments
  • Tenant analytics dashboard with visits, users, submissions, and report counts
  • Payment webhook processing and operational alerts

Phase 4: Platform Hardening and Scale · Weeks 13–16

  • MFA for admins and superadmins
  • System health dashboard with logs, metrics, and traces
  • Performance optimization, CDN strategy, and job queue tuning
  • Seed data, admin templates, and onboarding polish
  • Security review, load testing, and production deployment automation

Paste this into Cursor, Bolt, Lovable, or v0 to start building.

Build a multi-tenant white-label SaaS called AwasHub for election supervision organizations in Indonesia.

Use Next.js 14 + TypeScript + Tailwind for the frontend and microsite, and a NestJS API with PostgreSQL, Row Level Security, Redis, S3-compatible storage, and BullMQ for jobs. Implement tenant resolution by subdomain under salingawas.my.id, secure cookies, MFA for admins, audit logs, and full tenant data isolation.

Core product:
1) Public landing page with modules, pricing, FAQs, legal pages, and CTA to start a trial.
2) Superadmin dashboard to create/manage tenants, module catalog, pricing, support tickets, and system health.
3) Tenant admin dashboard to customize brand, manage users and roles, view wallet balance, buy modules, and review LHPs, plus analytics for user count and microsite visits.
4) Field officer microsite/PWA for login, draft LHP creation, submission, PDF export, and livenote updates.
5) Billing screens for wallet top-up, invoice history, payment status, and renewal alerts.
6) Support ticket screen with status, priority, comments, and file attachments.

Data model: Tenant, User, Role, Permission, Module, TenantModule, Wallet, WalletTransaction, TrialPeriod, MicrositeTheme, LHPReport, LHPAttachment, LivenoteEntry, SupportTicket, TicketComment, AuditLog, PaymentIntent, PaymentWebhookEvent. Every operational record must include tenantId and enforce authorization at API and database levels.

Build responsive mobile-first UI in Indonesian by default, with accessible forms, clear loading states, clean tenant branding, validation, role-based access control, and production-ready structure. Include seeded roles and sample data. Create pages, API routes, database schema, services, job workers, and a polished design system suitable for scaling to many tenants.

Business Idea

Build a multi-tenant white-label SaaS called SalingAwas for election supervision organizations in Indonesia. Core product: Create a platform under salingawas.my.id that provisions tenant-specific microsites and dashboards for Bawaslu/Panwascam-style offices. Each tenant must have isolated data, branded public-facing microsite, admin dashboard, field officer workflows for LHP submissions, PDF export, livenote pleno, support tickets, and wallet-based billing with trial periods and add-on modules. Primary screens and flows: 1. Public landing page with modules, pricing, FAQs, legal pages, and CTA to start a trial. 2. Superadmin dashboard to create/manage tenants, module catalog, pricing, support tickets, and system health. 3. Tenant admin dashboard to customize brand, manage users and roles, view wallet balance, buy modules, and review LHPs. 4. Field officer microsite/PWA for login, draft LHP creation, submission, PDF export, and livenote updates. 5. Billing screens for wallet top-up, invoice history, payment status, and renewal alerts. 6. Support ticket screen with status, priority, comments, and file attachments. Data model: Tenant, User, Role, Permission, Module, TenantModule, Wallet, WalletTransaction, TrialPeriod, MicrositeTheme, LHPReport, LHPAttachment, LivenoteEntry, SupportTicket, TicketComment, AuditLog, PaymentIntent, PaymentWebhookEvent. Every operational record must include tenantId and enforce authorization at the API and database levels. Technical stack: Use Next.js 14 with TypeScript and Tailwind for frontend, NestJS or Fastify for API, PostgreSQL with Row Level Security, Redis for caching and jobs, S3-compatible storage for files and PDFs, and a background worker queue for exports and webhook processing. Implement subdomain routing for tenant resolution, HTTPS, secure cookies, MFA for admins, and observability with logs, metrics, and tracing. Build the app with responsive mobile-first UI, Indonesian language defaults, accessible forms, clear loading states, and clean tenant branding. Include seed data, validation, role-based access control, and production-ready folder structure suitable for scaling to many tenants. fokus utamanyya adalah aplikasi microsite yang akan digunakan oleh pengguna akhir di multi tenant level. sehingga admin perlu pengaturan untuk hal terebut. ada 2 dashboard untuk admin dan untuk admin tenant, ditambah dashboard untuk admin tenant terdapat statistik pengguna, jumlah kunjungan dari micrositenya

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    PRD: Build a multi-tenant white-label SaaS called SalingAwas