Firewood

Premium assets that speed up every creative project.

Firewood is a premium digital marketplace for creators, editors, motion designers, and freelancers who need ready-to-use creative assets. It helps them find, preview, buy, and instantly download professional packs like LUTs, templates, fonts, sound effects, and creator bundles.

Business Goals

  • Reach 1,000 paying customers within 6 months of launch with at least a 3.5% visitor-to-purchase conversion rate.
  • Drive 25% of monthly revenue from repeat purchases by month 9 through bundles, coupons, and wishlist re-engagement.
  • Maintain a gross margin above 85% on digital products by keeping fulfillment fully automated.
  • Achieve a 20% email capture-to-first-purchase conversion rate within 90 days via lead magnets and first-order offers.

User Goals

  • Help users find the right asset in under 2 minutes using search, filters, and category browsing.
  • Let customers preview quality before buying through image galleries, videos, and before-and-after comparisons.
  • Make checkout fast and trustworthy with Razorpay, coupon application, and instant payment confirmation.
  • Provide immediate access to downloads, invoices, license details, and order history from a personal dashboard.
  • Reduce uncertainty by clearly showing compatibility, usage rights, and what is included in each pack.

Non-Goals

  • Building a full creator education academy at launch.
  • Offering custom freelance design services or bespoke asset creation.
  • Supporting physical products or shipping workflows.
  • Managing peer-to-peer selling from third-party creators in the initial release.

Creator Neha, 29 - A YouTube and Instagram creator who produces content weekly and needs polished visuals without spending hours designing from scratch. She values speed, visual quality, and affordable bundles.

Creator Neha, 29

  • As a creator, I want to search by content type and style, so that I can quickly find assets that match my brand.
  • As a creator, I want to preview LUTs and thumbnails before buying, so that I know the pack will work for my content.
  • As a creator, I want to apply a first-order coupon at checkout, so that I can lower my upfront cost.

Editor Arjun, 34 - A freelance video editor who works on multiple client projects and needs reliable, compatible assets with clear licensing. He cares about file formats, version compatibility, and instant delivery.

Editor Arjun, 34

  • As an editor, I want to see software compatibility and file types, so that I can confirm the pack works in my workflow.
  • As an editor, I want instant downloads after payment, so that I can keep client work moving without delays.
  • As an editor, I want access to invoices and license terms, so that I can share proof of purchase with clients.

Store Admin Priya, 38 - An operations manager responsible for catalog updates, promotions, and order support. She needs tools to manage products, coupons, customers, and reports without developer help.

Store Admin Priya, 38

  • As an admin, I want to create and schedule coupon campaigns, so that I can run seasonal promotions with control.
  • As an admin, I want to see order and payment status in one dashboard, so that I can resolve issues quickly.
  • As an admin, I want to manage reviews and support tickets, so that I can maintain trust and respond efficiently.

Catalog and Discovery · High priority

  • Users must be able to browse a structured catalog of digital assets and find items quickly through search, filters, and category pages.
  • Support product categories such as LUTs, thumbnails, After Effects templates, motion packs, fonts, sound effects, and creator bundles.
  • Provide keyword search with autocomplete and typo tolerance for product names, tags, and use cases.
  • Enable filters for price, software compatibility, file type, category, popularity, newest, and discount status.
  • Show product cards with thumbnail, price, rating, and key labels such as instant download or bundle.
  • Allow sorting by relevance, newest, best-selling, and price.

Product Detail and Preview · High priority

  • Each product page must help users evaluate quality and compatibility before purchasing.
  • Display image galleries, video previews, and before-and-after comparisons where applicable.
  • Show what is included, file sizes, software requirements, license type, and compatibility notes.
  • Highlight bundle contents and cross-sell related assets on the same page.
  • Support zoomable previews and responsive media loading for mobile and desktop.
  • Clearly show whether a product is available, discounted, or part of a limited-time offer.

Checkout, Payments, and Delivery · High priority

  • Users must complete a secure purchase through Razorpay and receive instant access to downloads after successful payment.
  • Support cart checkout and direct buy-now flow for single products.
  • Allow coupon code entry with real-time discount validation and price recalculation before payment.
  • Integrate Razorpay for cards, UPI, wallets, and netbanking in supported regions.
  • After successful payment, unlock downloads in the dashboard and show a confirmation page with receipt and next steps.
  • Generate invoice records automatically and email confirmation with download links.

Customer Account and Library · High priority

  • Every customer needs a personal area to access purchases, downloads, invoices, saved items, and account settings.
  • Show purchase history with order status, transaction reference, and payment date.
  • Provide download history with per-file access and retry support for expired or interrupted downloads.
  • Include wishlist, profile settings, password management, and license details for purchased assets.
  • Allow users to re-download purchased files from their account without contacting support.
  • Protect downloads with signed URLs and access checks tied to the user account.

Admin Operations and Marketing · Medium priority

  • Admins need a control center for catalog management, coupon campaigns, order oversight, support, and analytics.
  • Create, edit, archive, and feature products, categories, bundles, and homepage collections.
  • Manage coupons with percentage, fixed amount, first-order, product-specific, bundle, festival, expiry, and usage rules.
  • Review orders, payment status, refunds, and customer account activity.
  • Moderate ratings, respond to support tickets, and view basic sales and traffic analytics.
  • Configure website settings such as banners, featured products, and announcement messages.

Fast First Purchase Journey

  • Land on a clean homepage with featured categories, best sellers, and a search bar.
  • Use search or category browsing to narrow to a relevant asset in under 60 seconds.
  • Open a product page, preview media, and confirm software compatibility and license.
  • Add to cart, apply a coupon, and see the final price update instantly.
  • Complete Razorpay payment and receive immediate access to downloads in the dashboard.
  • Time to value target: a first-time user should reach a usable asset or purchase confirmation within 3 minutes.

1. Discover the right asset

  • Users start by browsing or searching the catalog and narrowing results with clear filters. The interface should keep decision-making fast and visual.
  • Search results must rank by relevance and highlight matching tags.
  • Empty states should suggest categories, best sellers, and recent releases.

2. Evaluate with confidence

  • The product page must answer compatibility, quality, and licensing questions before checkout. Strong previews reduce refunds and support requests.
  • Show media previews without blocking the page and lazy-load heavy assets.
  • If a preview asset is unavailable, show sample images and a concise explanation.

3. Apply savings at checkout

  • Customers can enter coupon codes and see the updated total before paying. Coupon validation must be immediate and transparent.
  • Reject expired, overused, or ineligible coupons with a clear reason.
  • Display savings, taxes if applicable, and final payable amount before payment redirect.

4. Pay securely and unlock access

  • After payment, users receive a success screen and immediate access to their downloads. The system should reconcile payment states reliably.
  • Handle pending, failed, and abandoned payments with clear follow-up states.
  • If Razorpay confirmation is delayed, show a processing state instead of duplicate charges.

5. Manage purchases later

  • Users can return to a personal dashboard for downloads, invoices, wishlist items, and license records. This keeps the product useful after the first transaction.
  • Downloads should use protected links with expiry and logging.
  • If a file is updated, customers should see version history or replacement notes.

Power User and Edge-Case Features

  • Wishlist alerts when saved products go on sale.
  • Bundle pricing with automatic discount stacking rules controlled by admin.
  • Support for gated download retries and regeneration of expired links.
  • AI support chatbot that recommends assets based on creator type and software stack.
  • Admin override tools for refunds, coupon exceptions, and order reconciliation.

Premium, Minimal, and Fast UI

  • Use a clean, modern layout with generous whitespace, rounded cards, subtle shadows, and elegant typography.
  • Support both Dark Mode and Light Mode with persistent user preference.
  • Design mobile-first responsive layouts for product discovery, checkout, and dashboard usage.
  • Use skeleton loading, lazy-loaded previews, and compressed media to protect Core Web Vitals.
  • Meet WCAG 2.1 AA basics with keyboard navigation, visible focus states, strong contrast, and alt text for images.

Neha edits short-form videos every week and often wastes time hunting for usable graphics, music, and thumbnail styles across scattered sites. She lands on Firewood, searches for a matching pack, previews the results, and sees exactly what is included before buying.

At checkout, she applies a first-order coupon and completes payment with Razorpay in a few taps. The purchase appears instantly in her dashboard, along with download links and license details, so she can start using the asset immediately.

The result is less time spent searching and more time creating, while Firewood earns a repeat customer who trusts the store for fast, professional assets. That faster path from discovery to download is what turns casual visitors into loyal buyers.

User-Centric Metrics

  • At least 70% of first-time visitors find a relevant product or category within 2 minutes.
  • At least 85% of successful buyers complete checkout in under 3 minutes.
  • Customer support tickets related to downloads and coupons stay below 5% of monthly orders.
  • Average product rating remains at or above 4.5 out of 5.
  • At least 30% of buyers return to the dashboard for a second download or repeat visit within 30 days.

Business Metrics

  • Visitor-to-purchase conversion rate reaches 3.5% within 6 months.
  • Repeat purchase rate reaches 25% within 9 months.
  • Monthly revenue grows by 15% month over month for the first 3 months after launch.
  • Cart abandonment is kept below 60% through coupon clarity and fast checkout.
  • Email capture-to-first-purchase conversion reaches 20% within 90 days.

Technical Metrics

  • 99.9% uptime for the storefront and dashboard.
  • P95 page load under 2.5 seconds on desktop and under 3.5 seconds on mid-range mobile.
  • Payment webhook processing completes within 30 seconds for 95% of transactions.
  • No critical security vulnerabilities open for more than 7 days after discovery.

Tracking Plan

  • Track product_view with product ID, category, traffic source, and device type.
  • Track search_performed with query, filters, result count, and zero-result flag.
  • Track coupon_applied with coupon code, discount type, and validation outcome.
  • Track checkout_started with cart value, item count, and payment method selection.
  • Track payment_succeeded and payment_failed with Razorpay reference and failure reason.
  • Track download_started and download_completed with file ID, order ID, and retry count.
  • Track wishlist_added and wishlist_removed to measure intent and retention.

Technical Needs

  • Frontend built with Next.js and TypeScript for SEO, SSR, and fast routing.
  • Backend API using Node.js with NestJS or Next.js server actions for product, order, and coupon logic.
  • Database on PostgreSQL for normalized orders, users, products, licenses, and coupon rules.
  • Object storage on AWS S3 or Cloudflare R2 for digital files, previews, and versioned assets.
  • Redis for caching catalog responses, coupon validation lookups, and rate limiting.
  • Background jobs with a queue such as BullMQ for emails, webhook retries, invoice generation, and link expiry.
  • Image and video optimization pipeline using Sharp and CDN delivery via Cloudflare or Fastly.

Integration Points

  • Razorpay for payments, webhook confirmation, and refunds.
  • Resend or SendGrid for order emails, receipts, and account notifications.
  • OpenAI or similar LLM API for the support chatbot and recommendation assist.
  • Google Analytics 4 or PostHog for product analytics and funnel tracking.
  • Cloudinary or Mux for optimized preview images and product demo videos.

Data Storage & Privacy

  • Store only necessary customer data and apply role-based access controls for admins and support staff.
  • Encrypt sensitive data at rest and require HTTPS everywhere, including download links and admin routes.
  • Use signed, time-limited URLs for file downloads and revoke access on refund or chargeback.
  • Provide GDPR and CCPA-compliant consent, privacy policy, data export, and account deletion flows.
  • Log payment and order events without storing full card details or unnecessary personal data.

Scalability & Performance

  • Serve catalog pages and product data from CDN-backed caches to reduce origin load.
  • Use lazy loading and responsive media variants to keep mobile performance high.
  • Decouple order confirmation from webhook processing so traffic spikes do not block checkout.
  • Support horizontal scaling of API workers and background jobs during promotions or new launches.

Potential Challenges

  • Digital file piracy and link sharing, mitigated by signed URLs, watermark previews, and account-bound access.
  • Coupon abuse and stacking confusion, mitigated by strict rule evaluation and clear eligibility messages.
  • Payment webhook failures or delayed confirmation, mitigated by idempotent processing and retry queues.
  • Slow preview media affecting SEO and conversion, mitigated by compression, CDN delivery, and skeleton loaders.
  • Support load from download issues, mitigated by self-serve re-downloads, a chatbot, and clear troubleshooting guidance.

Team & resourcing - Small team - 2 engineers, 1 designer, part-time PM, and fractional content/admin support.

Phase 1: MVP Storefront and Checkout · Weeks 1–4

  • Homepage, category pages, product detail pages, cart, checkout, and Razorpay payment flow.
  • Basic product catalog, search, filtering, and responsive layout.
  • User authentication, account dashboard, order history, and protected downloads.
  • Initial admin tools for product and category management.

Phase 2: Promotions and Library Management · Weeks 5–7

  • Full coupon engine with percentage, fixed, first-order, bundle, festival, and product-specific rules.
  • Wishlist, invoices, license pages, download history, and order status improvements.
  • Admin coupon controls, order review, refund support, and manual customer assistance tools.
  • Email notifications for purchase confirmation and download access.

Phase 3: Premium Content and AI Support · Weeks 8–10

  • Enhanced previews with video, before-and-after comparisons, and richer product metadata.
  • AI support chatbot for product discovery, downloads, coupon help, and order guidance.
  • Homepage merchandising controls, featured collections, and analytics dashboard.
  • SEO enhancements, Core Web Vitals optimization, and accessibility pass.

Phase 4: Scale and Growth · Weeks 11–12

  • Performance hardening, logging, monitoring, and webhook retry stabilization.
  • Advanced reporting, sales insights, and campaign performance tracking.
  • Bundle optimization, cross-sell recommendations, and retention-focused wishlist reminders.
  • Launch readiness checklist, security review, and content migration support.

Paste this into Cursor, Bolt, Lovable, or v0 to start building.

Build a premium digital marketplace called Firewood for creators, video editors, motion designers, graphic designers, and freelancers.

Use a modern stack: Next.js 14 with TypeScript, Tailwind CSS, shadcn/ui, PostgreSQL, Prisma, NextAuth or Auth.js, Razorpay payments, Redis for caching/rate limiting, and S3 or Cloudflare R2 for digital asset storage. Make it fully responsive, SEO-friendly, accessible, fast, and support both light and dark mode.

Core product features:
1. Public storefront with homepage, category pages, search, filters, featured collections, best sellers, new releases, and promotional banners.
2. Product detail pages with image galleries, video previews, before-and-after comparisons, compatibility info, included files, license details, reviews, related products, and bundle contents.
3. Cart and checkout with Razorpay integration, coupon code entry, real-time discount calculation, order summary, and payment success/failure states.
4. Customer dashboard with purchase history, download history, invoices, wishlist, profile settings, and license records.
5. Protected instant downloads after successful payment using signed, expiring URLs.
6. Admin dashboard for products, categories, users, orders, payments, coupons, reviews, analytics, support tickets, and site settings.
7. AI support chatbot that answers product, download, coupon, and order questions and recommends relevant assets.

Required data model:
Users, Roles, Products, ProductMedia, Categories, Tags, Bundles, Carts, CartItems, Orders, OrderItems, Payments, Coupons, CouponRedemptions, WishlistItems, Downloads, Invoices, Reviews, SupportTickets, LicenseRecords, SiteSettings, AnalyticsEvents.
Include fields for product type, software compatibility, file format, preview media, pricing, discount rules, usage limits, expiry dates, and order/payment status.

Key flows to scaffold:
Homepage discovery to product page to checkout to payment success to dashboard download.
Account signup/login and profile management.
Wishlist save/remove.
Coupon application and validation.
Admin CRUD for products and coupons.
Support chatbot panel and ticket list.

Implementation requirements:
Use server-side rendering for catalog and product pages for SEO.
Use webhook-based payment confirmation for Razorpay with idempotent handling.
Use role-based access control for admin routes and protected downloads.
Add loading states, error states, empty states, and skeletons.
Instrument analytics events for product views, search, coupon application, checkout start, payment success/failure, and download completion.
Create a polished UI with rounded cards, subtle shadows, generous whitespace, elegant typography, and smooth transitions.

Generate the project structure, database schema, key pages, reusable components, API routes, and sample seed data so the app can run locally with mocked content if needed.

Business Idea

# Firewood Store ## Website Idea Firewood Store is a premium digital marketplace built for content creators, video editors, motion designers, graphic designers, and freelancers. The platform provides high-quality digital assets that help creators produce professional content faster and more efficiently. The website will sell premium digital products, including Colour Correction Packs, LUTs, Thumbnail Packs, After Effects 2023 Templates, Motion Graphics Packs, Transition Packs, Overlay Packs, Fonts, Sound Effects, Editing Assets, Project Files, and Creator Bundles. In the future, the platform can expand to include online courses, AI prompt packs, plugins, Premiere Pro presets, DaVinci Resolve assets, CapCut templates, and exclusive memberships. The design should be clean, modern, aesthetic, and minimal, with a premium feel inspired by the simplicity of leading creative platforms. It should feature smooth animations, elegant typography, rounded cards, subtle shadows, plenty of white space, and full support for both Dark Mode and Light Mode. The website must be fully responsive and optimized for mobile, tablet, and desktop devices. Customers should be able to browse products by category, search and filter assets, preview products with images and videos, compare before-and-after results, and complete purchases through Razorpay. After successful payment, digital products should be available for instant download from the user's dashboard. The platform should include a complete coupon system, allowing administrators to create percentage discounts, fixed discounts, first-order offers, bundle discounts, festival promotions, product-specific coupons, expiry dates, usage limits, and minimum purchase requirements. Customers should be able to apply coupon codes during checkout and instantly see the discount before completing payment. Every customer should have a personal dashboard containing purchase history, download history, invoices, wishlist, profile settings, and licence information. An AI-powered customer support chatbot should assist users by answering questions, recommending products, helping with downloads, explaining coupon codes, tracking orders, and guiding customers through the purchasing process. The admin dashboard should provide complete control over products, categories, users, orders, payments, coupons, reviews, analytics, support tickets, and website settings. The website should prioritize speed, security, accessibility, and SEO, with optimized images, lazy loading, secure authentication, protected downloads, HTTPS, responsive design, and excellent Core Web Vitals performance. ## Brand Vision Firewood Store is more than a digital store—it is a creator marketplace built to fuel creativity by providing professional assets that help creators save time, improve quality, and create outstanding content. ## Tagline "Fuel Your Creativity."

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    PRD: # Firewood Store ## Website Idea Firewood Store is a...