AquaPulse

Turn AC inquiries into booked service visits fast.

AquaPulse is a landing page and lead capture product for AC service businesses that need a simple, high-converting web presence. It helps local HVAC or AC repair teams explain their service, collect quote requests, and turn visitors into booked jobs with call, WhatsApp, and form actions.

Business Goals

  • Increase landing-page lead conversion rate to 8–12% within 90 days of launch.
  • Reduce time to publish a new service page to under 30 minutes for non-technical users.
  • Generate at least 25% of inbound leads from mobile devices within 6 months, optimized for local search traffic.
  • Improve lead-to-booking conversion by 15% through faster response and clearer service offers within 120 days.
  • Achieve 40% monthly repeat usage among service businesses managing seasonal promos and maintenance offers by month 6.

User Goals

  • Let a service owner launch a professional AC service page without hiring a web developer.
  • Make it easy for visitors to request a quote, book a visit, or call immediately.
  • Show trust signals such as service areas, reviews, licenses, and same-day availability.
  • Help the business owner update pricing, promos, and hours in minutes from one dashboard.
  • Capture lead details in a structured format so follow-up is faster and less manual.

Non-Goals

  • This product is not a full website builder with unlimited pages and blog CMS.
  • This product is not a field-service management or dispatch system.
  • This product is not designed to handle complex e-commerce checkout or online payments in MVP.
  • This product is not an SEO agency service or ad-management platform.

Owner Rudi, 38 - Rudi owns a small AC repair business and gets most customers through referrals and WhatsApp. He needs a credible landing page that makes people contact him quickly without needing technical help.

Owner Rudi, 38

  • As a business owner, I want to publish a landing page from a template, so that I can start collecting leads today.
  • As a business owner, I want visitors to tap WhatsApp or call from mobile, so that I do not lose urgent repair requests.
  • As a business owner, I want to update offers and service areas myself, so that seasonal campaigns stay current.

Customer Sinta, 29 - Sinta notices her AC is not cooling and searches on her phone for a nearby technician. She wants fast confirmation, clear pricing, and an easy way to contact someone now.

Customer Sinta, 29

  • As a customer, I want to see service details and response time quickly, so that I can decide whether to contact the business.
  • As a customer, I want a short form with clear fields, so that I can request help in under one minute.
  • As a customer, I want to know the service area and operating hours, so that I do not waste time contacting an unavailable provider.

Office Admin Dimas, 26 - Dimas manages incoming leads for a small service company. He needs all inquiries organized in one place and wants to respond quickly without copying data from scattered messages.

Office Admin Dimas, 26

  • As an admin, I want all leads stored in a dashboard, so that I can follow up in priority order.
  • As an admin, I want notifications for new inquiries, so that I can respond before competitors do.
  • As an admin, I want to export leads to CSV, so that I can share them with the team or import into another system.

Landing Page Builder · High priority

  • Create a fast, conversion-focused landing page for AC service businesses using editable templates and structured content blocks.
  • Provide 3 starter templates optimized for emergency repair, maintenance, and installation services.
  • Allow editing of headline, service list, service area, hours, testimonials, and CTA buttons.
  • Support mobile-first preview with desktop and mobile views.
  • Validate required fields before publishing, including business name, contact method, and service area.
  • Generate a shareable public URL immediately after publish.

Lead Capture and Routing · High priority

  • Collect inquiry details from visitors and route them to the business owner or admin with minimal friction.
  • Provide a short lead form with name, phone number, location, issue type, and preferred time.
  • Support tap-to-call, WhatsApp click-to-chat, and form submission as primary CTAs.
  • Send lead notifications by email and optional WhatsApp or SMS.
  • Show inline validation for invalid phone numbers and incomplete forms.
  • Store lead source and landing page variant for attribution.

Business Profile Management · Medium priority

  • Let service businesses manage their operational details and trust signals from one admin area.
  • Edit service areas by city, district, or postcode.
  • Set business hours, emergency availability, and response window.
  • Upload logo, before/after images, certifications, and review snippets.
  • Add service categories such as cleaning, maintenance, refill, repair, and installation.
  • Allow temporary promo banners for discounts or seasonal offers.

Analytics and Optimization · Medium priority

  • Give owners basic performance visibility so they can improve conversion over time.
  • Track page views, CTA clicks, form starts, form completions, and WhatsApp clicks.
  • Show simple conversion rate by day and by traffic source.
  • Highlight top-performing CTA placement and content blocks.
  • Support UTM parameters for campaign attribution.
  • Provide exportable reports for monthly review.

Publishing and SEO · Low priority

  • Make the landing page discoverable and performant for local search without requiring SEO expertise.
  • Generate meta title, description, and Open Graph tags from business data.
  • Provide clean URLs and structured schema for local business and service pages.
  • Auto-compress images and lazy-load non-critical assets.
  • Support custom domain connection for paid plans.
  • Ensure pages meet basic Core Web Vitals targets on mobile.

Fast Setup to First Lead

  • Sign up with email, Google, or WhatsApp-linked contact details.
  • Choose a template based on service type and business size.
  • Enter business name, service area, contact method, and hours.
  • Preview the landing page on mobile and desktop, then publish.
  • Share the page link on Google Business Profile, Instagram, and WhatsApp within 15 minutes of starting.

1. Choose a template

  • The user starts from an AC service-focused template rather than a blank canvas.
  • Show templates labeled Emergency Repair, Maintenance Plan, and Installation.
  • Display template conversion hints such as prominent call button and short form.
  • If no template is chosen, default to the highest-converting emergency repair layout.

2. Enter business details

  • The user fills in the core business data needed to make the page credible and contactable.
  • Require business name, phone, WhatsApp, service area, and operating hours.
  • Provide helper text and examples for service descriptions.
  • Block publish if contact fields are invalid or missing.

3. Customize content blocks

  • The user edits page sections to match their offerings and trust signals.
  • Edit headline, services, testimonials, FAQ, and promo banner.
  • Allow image upload with size and file-type validation.
  • Show preview updates instantly without a page reload.

4. Publish and share

  • The user publishes the landing page and gets a live public URL with tracking enabled.
  • Generate a shareable URL immediately on publish.
  • Create SEO metadata and social preview cards automatically.
  • If publishing fails, surface a clear error and preserve unsaved changes.

5. Track leads and optimize

  • The user checks performance and improves the page based on real visitor behavior.
  • Display daily views, clicks, and submissions in a simple dashboard.
  • Highlight unanswered leads and low-converting sections.
  • Allow downloading leads as CSV for offline follow-up.

Advanced Features

  • Custom domain mapping for agencies or multi-location service businesses.
  • A/B testing for headline, CTA button text, and hero image.
  • Lead segmentation by service type, city, and urgency.
  • Auto-reply email or WhatsApp message after form submission.
  • Webhook and Zapier support for syncing leads into CRM tools.
  • Spam filtering and rate limiting for repeated submissions.

UI and UX Principles

  • Mobile-first layout with a sticky call-to-action bar for call and WhatsApp actions.
  • High contrast text and large tap targets for users on the go.
  • Fast image loading with compressed media and skeleton states.
  • Simple admin forms with inline help and progressive disclosure.
  • Accessible color contrast, keyboard navigation, and screen-reader labels.
  • Performance target of first meaningful paint under 2.5 seconds on 4G mobile.

Rudi runs a small AC repair business and depends on referrals, but he loses urgent customers when they cannot find a fast way to contact him. He signs up for AquaPulse, chooses an emergency repair template, adds his service area, WhatsApp number, and same-day availability, then publishes in under 20 minutes.

The landing page is simple and clear on mobile, with a large call button, a short quote form, and trust signals like reviews and service hours. Within the first week, Rudi sees more direct inquiries, faster response times, and fewer missed leads because every request lands in one dashboard and triggers notifications automatically.

User-Centric Metrics

  • At least 8% of unique visitors submit a lead form within 30 days.
  • At least 20% of visitors use a direct contact CTA such as call or WhatsApp.
  • Median time to publish a first live page is under 15 minutes.
  • At least 90% of published pages pass required form validation on first publish.
  • At least 50% of active customers update content at least once per month.

Business Metrics

  • Trial-to-paid conversion reaches 12% by month 3.
  • Monthly active business accounts grow 15% month over month for the first 6 months.
  • Lead-generation pages average at least 2.5x more conversions than a generic homepage baseline.
  • Churn stays below 5% monthly among paying customers after month 4.
  • At least 30% of new signups come from referrals or organic sharing.

Technical Metrics

  • 99.9% monthly uptime for published pages.
  • Page load time under 2.5 seconds on mid-range mobile devices.
  • API p95 latency under 300 ms for dashboard actions.
  • Zero critical security vulnerabilities in production releases.

Tracking Plan

  • Track page_view when a public landing page is loaded.
  • Track cta_click when a visitor taps call, WhatsApp, or book now.
  • Track form_start when a visitor begins the lead form.
  • Track form_submit when a lead is successfully captured.
  • Track publish_page when a business owner publishes changes.
  • Track lead_notification_sent when an email, SMS, or WhatsApp notification is dispatched.
  • Track domain_connected when a custom domain is added successfully.

Technical Needs

  • Use Next.js with server-side rendering for public landing pages and React for the admin dashboard.
  • Use PostgreSQL for business profiles, page content, leads, and analytics summaries.
  • Use Redis for rate limiting, session caching, and background job coordination.
  • Use object storage such as AWS S3 or Cloudflare R2 for uploaded images and brand assets.
  • Use a background worker such as BullMQ or Cloud Tasks for notifications and lead processing.
  • Use a component-based design system such as Tailwind CSS and shadcn/ui for rapid iteration.
  • Implement event tracking with a lightweight analytics pipeline and daily aggregation jobs.

Integration Points

  • Google Analytics or Plausible for traffic analytics.
  • Twilio or WhatsApp Business API for notifications and click-to-chat support.
  • SendGrid or Postmark for email notifications.
  • Google Maps or Mapbox for service area and location context.
  • Stripe for subscriptions and plan upgrades.

Data Storage & Privacy

  • Store personal data for leads with explicit purpose limitation and configurable retention windows.
  • Support GDPR and CCPA-friendly deletion requests for lead records and user accounts.
  • Encrypt sensitive data at rest and use HTTPS everywhere in transit.
  • Limit admin access by role, with audit logs for publish actions and lead exports.
  • Avoid storing message content from WhatsApp conversations unless explicitly connected and consented.

Scalability & Performance

  • Serve public pages through CDN caching and edge delivery for fast global load times.
  • Pre-render static landing pages where possible and invalidate cache on publish.
  • Process notifications asynchronously to avoid blocking lead submission.
  • Use database indexes on business slug, created_at, and lead status for fast dashboard queries.

Potential Challenges

  • Spam and bot submissions may inflate lead volume, mitigated by rate limiting, honeypot fields, and optional CAPTCHA.
  • Lead notifications may fail due to third-party API issues, mitigated by retry queues and fallback email alerts.
  • Users may want deep customization that breaks conversion, mitigated by template constraints and guided editing.
  • Mobile performance may degrade with large images, mitigated by automatic compression, size limits, and lazy loading.
  • Data privacy requirements may vary by market, mitigated by configurable consent text, retention policies, and export/delete workflows.

Team & resourcing - Small team - 2 engineers, 1 designer, part-time PM, and QA support as needed.

Phase 1: MVP Landing Page and Lead Capture · Weeks 1–4

  • Template-based landing page builder
  • Public page publishing with shareable URL
  • Lead form with validation and notification email
  • Basic admin dashboard for leads and content editing

Phase 2: Conversion and Trust Enhancements · Weeks 5–8

  • WhatsApp and click-to-call CTAs
  • Testimonials, FAQ, and promo banner blocks
  • Mobile preview and responsive optimization
  • Analytics for views, clicks, and form completions

Phase 3: Integrations and Operations · Weeks 9–12

  • SMS and WhatsApp notification integration
  • CSV export and lead status management
  • Custom domain support
  • Basic SEO metadata and social sharing cards

Phase 4: Growth and Optimization · Weeks 13–16

  • A/B testing for CTA and hero content
  • Webhook and Zapier integrations
  • Multi-location support
  • Retention reporting and conversion insights

Paste this into Cursor, Bolt, Lovable, or v0 to start building.

Build a responsive SaaS product called AquaPulse for AC service businesses to create high-converting landing pages and capture leads.

Core product:
- Public marketing landing page for an AC service business with CTA buttons for Call, WhatsApp, and Request Quote
- Admin dashboard to create/edit a page from templates, manage business profile, view leads, and see simple analytics
- Publish flow that generates a public URL immediately
- Lead capture form with name, phone, location, issue type, preferred time, and source tracking
- Notifications to business owner via email first, with optional WhatsApp/SMS hooks

Primary screens:
- Sign up / login
- Template picker
- Page editor with sections: hero, services, trust signals, testimonials, FAQ, contact CTA, promo banner
- Preview mode for mobile and desktop
- Leads dashboard with filters, status, export CSV
- Analytics dashboard with views, CTA clicks, form starts, form submits
- Settings page for business profile, hours, service area, branding, integrations, custom domain

Data model:
- User: id, name, email, role, plan
- BusinessProfile: id, userId, businessName, phone, whatsappNumber, serviceArea, hours, logoUrl, brandColor, description
- LandingPage: id, businessId, slug, templateType, headline, services, testimonials, faq, promoBanner, seoTitle, seoDescription, publishedAt, status
- Lead: id, businessId, landingPageId, name, phone, location, issueType, preferredTime, source, status, createdAt
- AnalyticsEvent: id, businessId, landingPageId, eventType, metadata, createdAt
- IntegrationSetting: id, businessId, type, config

Tech stack:
- Next.js App Router, TypeScript, React, Tailwind CSS, shadcn/ui
- PostgreSQL with Prisma
- Auth.js or Clerk for authentication
- Vercel deployment
- Stripe for billing
- SendGrid/Postmark for email
- Twilio or WhatsApp Business API for messaging
- Cloudflare R2 or AWS S3 for image uploads
- Use server actions or tRPC for mutations, and background jobs for notifications

Requirements:
- Mobile-first responsive design
- Fast load performance with image optimization and CDN caching
- Form validation and clear error states
- SEO-friendly public pages with Open Graph tags and local business schema
- Accessible UI with keyboard navigation and proper labels
- Event tracking for page_view, cta_click, form_start, form_submit, publish_page
- Add seed data and polished sample content for an AC repair business
- Include clean component structure and realistic empty states

Build it with production-quality code, sensible defaults, and enough structure to support future multi-location and A/B testing features.

Business Idea

mau bikin landing page service ac

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    PRD: mau bikin landing page service ac