Product Requirements Document (PRD) template for Marketplace

Get a complete, ready-to-use Product Requirements Document (PRD) template for launching a two-sided marketplace. This MakeMyPRD page includes a filled example for a freelance services platform, covering scope, features, tech stack (Next.js, Stripe, Supabase), and success metrics. Use this to fast-track alignment with engineers or founders, then generate a custom PRD for your idea with the one-click MakeMyPRD generator.

What this is

A Product Requirements Document (PRD) template for marketplace is a structured artifact outlining the scope, features, and success metrics for building a platform connecting multiple parties (like buyers and sellers). It's a must-have resource for aligning engineers, designers, and stakeholders. Strong PRDs clarify user flows, system architecture choices (e.g., Supabase for database, Stripe for payments), measurable goals, and launch risks. Common frameworks for PRDs include Confluence templates and FigJam boards, but dedicated tools like MakeMyPRD or Notion often lead to higher project velocity due to built-in collaboration and checklists. A solid PRD saves teams weeks in rework and ambiguity.

Compared to alternatives

Option	Best for	Trade-off
MakeMyPRD	Teams needing fast, customized, actionable PRDs for marketplaces.	Less control over initial template structure; best for jumpstarting, not for unusual formats.
Notion PRD Template	Teams already using Notion for docs/project management.	Requires more manual adaptation to suit marketplace-specific flows and integrations.
Confluence	Enterprises with existing Atlassian stack, require robust version control.	Heavier-weight; onboarding non-Atlassian users can be slow.
Coda PRD Doc	Highly interactive, flexible documentation—including tracking OKRs and metrics.	Steeper learning curve for new Coda users; harder to standardize templates.
Figma/FigJam Board	Teams that want to map out flows visually alongside requirements.	Poor for detailed requirements or tables; requires a paired spec doc for depth.

A real example

Filled example

A real, ready-to-customize version

Product Requirements Document (PRD) Marketplace Example: Freelance Creators Platform Date: May 2024

Overview: Build a web-based marketplace connecting independent video creators to clients needing marketing videos. Initial launch is web only, targeting US-based businesses and creators, with Stripe for payments and messaging in-app.

Goals:

Onboard 200 creators and 50 clients within 3 weeks post-launch
Achieve a 40% quote-to-hire conversion by week 6
Median payment processing time <24h

Key Personas:

Client: Marketing manager at a startup; needs quick, affordable video campaigns
Creator: Freelance videographer; wants steady work and fast payment

Scope and Features: MVP must include:

Client registration (email/OAuth) built on Next.js auth with Supabase backend
Search and filter by video style, price, rating
Project posting (rich text, file uploads); creators submit bids
In-platform chat (Supabase Realtime for backend, basic notifications)
Secure payment via Stripe Connect (split payment, fees 10%)
Review and rating system (1–5 stars, written feedback)
Admin dashboard for dispute resolution, onboarding, and analytics

Out-of-scope (MVP):

Mobile apps (defer to V2)
Real-time video calls (can use v0 or external tools if piloted later)
International coverage

Dependencies/Integrations:

Next.js (Vercel hosting)
Supabase for auth, messaging, and database
Stripe Connect for payments
Windsurf for email notifications

Milestones:

Week 1: Auth & onboarding complete
Week 2: Posting/hiring & payments integrated
Week 3: Ratings, admin, and basic chat live

Success Metrics:

200+ creators, 50+ clients onboarded
10 client-paid projects by end of week 3
1-day median to resolve support tickets

Known Risks:

Payment delays if Stripe setup incorrect
Creator churn if jobs don’t flow in
Early reviews have outsized impact; need early feedback loop

Reference: See other Example PRDs for detail on PRD structure.

How to use this

Align on your core problem and personas: Gather your PM, engineering, and design leads. Nail down the two (or more) user types and their urgent pain. Writing a great PRD starts with clarity on who’s buying, who’s selling, and why each side will show up.
Structure the doc sections up front: Layout the document in advance: intro, goals, users, scope (in/out), user journeys, feature list, technical stack (e.g., Next.js, Supabase, Stripe), risks, KPIs, timeline. Use MakeMyPRD's template or your own.
Set clear, testable success metrics: Don’t stop at 'launch'. Define numbers: eg '50 paying users in 3 weeks' or '95% platform payment success rate'. The PRD should point to metrics dev teams can measure without endless triage.
Specify the tech stack and integrations: If you’re building with Next.js, deploying on Vercel, and using Stripe and Supabase, say so. Implementation speed and reliability demand early, named choices. Don’t get lost in generic buzzwords.
Define out-of-scope early: Save weeks of churn by making what’s NOT in launch explicit. That includes mobile, international, or fancy AI search (unless truly core). Keep V1 lean and focused.
Plan for edge cases and failure modes: Document risks—payments, trust, churn—and your plan to handle them. For marketplaces, reputation and dispute flows matter as much as the transaction.
Get feedback and revise: Share the PRD for ASAP feedback from engineering, design, and (if possible) a pilot user. Edit aggressively. The best docs reflect reality, not wishful thinking.

FAQ

What should a marketplace PRD always include?

Every marketplace PRD should pin down at least two user personas (buyer and seller sides), core platform workflows (search, bidding, payment, ratings), integration details (e.g., Stripe, Supabase), launch metrics (e.g., onboarding numbers, conversion goals), and what’s out-of-scope. Leave nothing vague—clarity at this stage avoids confusion later.

How detailed should my PRD be for engineering?

Include enough detail that engineers know what APIs/tools (Next.js, Supabase, Vercel, Stripe) they’re expected to use, what MVP success looks like, and edge cases to cover. Avoid mockups unless essential—focus on logic, flows, and metrics. If your team wants, link to wireframes in Figma or FigJam as supplements.

What's a good metric for marketplace launch?

User onboarding and active project flow are top signals. For example, achieving 100 suppliers and 25 customers in the first month, or a 30%+ request-to-hire conversion. Also track core transaction times (e.g., payments under 24 hours) and support resolve time.

Should I use a PRD generator for marketplaces?

Generators like MakeMyPRD save time by structuring your requirements and prompting for key decisions up front. They're ideal for aligning cross-functional teams quickly, though you may want to tailor the output to reflect your tech stack or specific workflows.

Can I adapt this marketplace PRD for a B2B or vertical platform?

Absolutely. Most marketplace PRDs generalize well—just tailor scope, integrations, and metrics to your niche (e.g., add compliance or workflow steps for B2B). Check out our PRD template hub for more variants and inspiration.